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Not all fashion revolutions feel loud.
Sometimes they just start showing up in outfits you’ve saved, stores you notice, and runway feeds you actually scroll for.
And right now, Georgian designers are doing exactly that.
You probably know Demna as the creative force who turned Balenciaga into the voice of modern luxury. What’s crucial now: he’s no longer at Balenciaga. In 2025, he became Artistic Director at Gucci, one of the world’s most iconic fashion houses.
His influence? Immense.
At Balenciaga, he redefined streetwear-couture crossover and oversized tailoring.
Gucci, with annual revenues of €11.5B+, is now his stage.
Demna didn’t just follow fashion rules he rewrote them. And now, the world follows.
Keburia, Avtandil, and the New Wave
Keburia, Avtandil, and the New Wave
George Keburia: Minimalist yet striking, his tailoring and structured silhouettes have earned spots at Milan and Paris Fashion Weeks. His aesthetic balances cultural identity and modern sensibility.
Avtandil (Kardava): Romantic minimalism meets clever layering. His collections have a quiet power that editors and influencers can’t ignore.
Lasha Khutsishvili: Sharp, architectural lines, a structural approach that transforms clothing into wearable art.
David Koma: Red carpet royalty. His silhouettes exude confidence and precision, worn by celebrities globally.
Misha Nonoo: Worn by royals and influencers alike, her work demonstrates that Georgian design is not a niche it’s international.
The Numbers Behind the Influence
The Numbers Behind the Influence
Let’s keep it simple:
Mentions of Georgian designers in major fashion media (Vogue, Elle, Harper’s Bazaar) have increased over 200% in the past five years.
Georgian brands are now carried in luxury stores across Paris, London, Milan, and Tokyo.
Demna’s move from Balenciaga to Gucci coincides with double-digit growth in global fashion engagement online.
The message is clear: Georgian design isn’t emerging it’s establishing.
Georgia might be small on the map, but in fashion? It’s commanding attention. Designers like Demna, Keburia, and Avtandil aren’t just participating. They’re shaping the conversation.
And in a world oversaturated with trends, that’s the most powerful statement of all.
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